Britain once led the world… but today, we strive for something far more realistic: being comfortably, proudly average. No overachievement. No enormous ambitions. No unreasonable excellence. Just solid, dependable mediocrity.
• Average means less pressure.
• Average means predictable results.
• Average means avoiding unnecessary disappointment.
Together, we can bring the UK back to the middle of the pack—where it truly belongs.
Stand with millions of citizens who believe that the UK doesn’t need to be the best… just fine.